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Experience the hearty, satisfying flavor of Nature’s Own 100% Whole Wheat Bread — the same soft, delicious bread your family loves, now made with a new simpler recipe and a straightforward ingredient list. Our whole wheat bread is Non‑GMO Project Verified and made with no artificial colors, flavors, or preservatives. Each slice delivers 13g of whole grains and 60 calories, making it an easy fit for everyday meals. Baked with whole wheat flour and expeller‑pressed canola oil, every slice is soft, delicious, and full of the familiar flavor you know. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread. Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that. *Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26